Campaign Purpose
It has been over a decade since Myntra has been making India fashion-ready.
Having witnessed a humongous growth since its inception, Myntra saw an opportunity to enhance its already impressive ROI further. Myntra had clearly defined objective- 100% increase in keyword ranking and improved share of voice on Google search to be better than all the eCommerce competitors.
Here's where a team of SEO specialists stepped in to tackle these objectives with a layered approach. Rooted in organic search insights, this approach addressed some of the prominent areas of improvement on the platform, such as internal linking and...