Campaign Purpose
Dog food products are generally categorised by size, either made for small, medium or large dogs. Puppo, a New York City based pet nutrition company, sets itself apart by gathering data from each customer to create a bespoke meal for their dog, designed specifically to meet each dog's health goals. We were tasked with introducing Puppo to NYC, to break through the FMCG mass-market, and differentiate the start-up from other pet food companies. Despite its innovative product & service and its backing from Mars, Puppo is still a start-up and doesn't have the resource for large scale advertising....