SHACKLETON: Xmas Mode

Shackleton, a communications agency, displayed creativity and innovation at Christmas time in Spain by turning mobile phones into nativity scenes which interacted with each other when placed together.

Campaign Purpose

We wanted to congratulate all the clients, by carrying out a Christmas action that showed the agency's capacity to integrate different disciplines, by creating an innovative user experience, that was "phygital" yet traditional and collaborative.

A "useful" tool when it comes to resolving a recognisable insight.

Campaign Objectives

For the business of an agency it is crucial to show an effective capacity to do what it aims to do for its clients. As with anything, you are more likely to be hired for something if you can show that you have done it before.

Thus, we had to...

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