Snapdeal: Kids Not For Sale

Snapdeal, an e-commerce company, partnered with Save the Children in India to launch a teaser and web banner campaign advertising a fake sale before revealing that the real problem was the selling of children with #KidsNotForSale.

Campaign Objectives

Snapdeal is one of India's largest online marketplaces with 7 million daily visits and 70+ million app downloads, with 63% of their audience belonging to 25+ age group (potential parents). They wanted to leverage their platform to bring to light the magnitude of the problem of child trafficking. They partnered with Save the Children, India's leading independent child rights NGO, to create awareness about this growing problem in India. Child trafficking is the third largest crime in India. An estimated 7 children go missing every hour. Half of them, are never able to return home. Between 2016 and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands