Tourism New Zealand: New Zealand's Welcome

Tourism New Zealand (TNZ), the country's tourism body, created storyboards of activities with influencers to encourage people to visit New Zealand.

Campaign Purpose

28m Americans (Kantar Research Dec 2018) are actively dreaming about a New Zealand (NZ) vacation. At the same time, airlines are increasing their non-stop flights in frequency and origins, providing exponential growth in air capacity to the South Pacific.

Despite this increase making it easier and cheaper to visit than ever before, NZ stays on potential visitors' aspirational bucket list rather than their 'next vacation' list.

Tourism New Zealand's (TNZ) core business challenge in North America is to accelerate the speed at which these 'active considerers' convert to planners and bookers in order to sustain and maintain the...

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