NZ Transport Agency: Belted Survivors

NZ Transport Agency, a state agency, encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of crash survivors who were saved by their seatbelt.

Client problem

Wearing a seatbelt is almost universally accepted as a good thing to do. Compliance sits at 95% thanks to a system of enforcement, advertising, education promoting the value of seatbelts.

But even so, every year around 100 New Zealanders die in crashes while not wearing their seatbelt. Tough, young rural males make up the majority of these fatalities.

And 30 of them could have survived had they just worn their seatbelts.

In 2019, NZ Transport Agency enlisted our help to persuade this group to accept the protection that was within arm's reach.

Challenge: why was this hard to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands