Death
It's not easy to talk about. And even harder to garner trust when you are a life insurer. Especially in a Royal Commission era.
Most people exit from communications about life insurance because of that and because of their misunderstanding. They think it is a benefit paid out on death, because it's not a priority and because 'it won't happen to me'.
Whilst TAL had established itself as a champion of This Australian Life, the problem behind the problem was that it was seen as a 'death insurer' when in fact it was insurance for life, with 62% of...