The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds & wallets

Aldi, a supermarket brand, encouraged Australians to shop at Aldi for Christmas by launching a video campaign that touched on Aussies' generosity with a crash landing from Santa.

Each year ALDI needs to re-establish themselves as a desired destination at Christmas. Due to their position in the Australian market as a discount supermarket, people doubt that it's good enough for their Christmas table. Over the years our Christmas platform The More the Merrier' has established ALDI as a beacon of generosity at Christmas, enabling people to spoil their guests at Christmas, without blowing their budget.

This year we set out to show Australia how an ALDI Christmas can make even the most unexpected of guests feel welcome, in the most Australian of ways. We put Aussie generosity to...

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