Plastic Oceans International: The Trash Isles – Ensuring the world’s first country made of trash is its last

Plastic Oceans International, a global non-profit organisation that addresses the issue of plastic pollution, created a campaign about a new country comprising a floating patch of plastic off the coast of Hawaii, which reached over 101 million people and incited 240,906 signatures on a petition.

Campaign details

Brand: Plastic Oceans InternationalClient: Plastic Oceans InternationalAgency: AMV BBDO

Executive Summary

There is a danger lurking in our oceans.

Lingering out at sea, just beyond our periphery.

A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet.

Yet it is something that those in power have simply ignored. And despite the devastating effect it is already having, it is far removed from public consciousness.

So working with Plastic Oceans International we set out to find a way to make this threat impossible to ignore. To make...

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