Campaign summary
Adobe partnered with Reddit to inspire creativity and awareness/trial of the Creative Cloud Suite by bringing the product to life on Reddit. A community canvas called "r/Layer" was built – inspired by Adobe's layers tool – where Redditors from around the world collaborated on an evolving work of art. Over five days, millions of users flocked to r/Layer and painted over 200,000 "layers," creating the world's largest digital real-time art collaboration.
Marketing challenge
In 2019 Adobe launched a campaign encouraging all young creators worldwide to 'Make the Leap' with Adobe products: a strong call to action to jump...