Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact
From its inception in 2013, the goal of the Herbalife Nutrition Global Consumer & Member Insights department has been to identify opportunity areas throughout the world using actionable insights, with the goal of making a difference in consumers' lives by providing healthy, nutritional options.
In the wake of studies showing surging regional obesity rates, Herbalife Nutrition saw an opportunity to understand Asian consumers' eating behaviors and needs that could help shape Herbalife's role in the fight against obesity.
Global Consumer & Member Insights' 11-market study identified a...