Aer Lingus – There’s No Place Like Home – How to bring Home Advantage around the world, and back again

Aer Lingus, Ireland's flag carrier airline, made a big impact on Ireland's rugby team in its extensive campaign, which showed its support and gave the airline an ROI of €16.

Campaign details

Brand: Aer LingusAgency: Rothco

Introduction and Background

Home Advantage, home ground, home field, home court advantage, it has many guises. One thing is for certain, when you're on your own turf, you have an edge. No matter how big or small that is. In 2015, Aer Lingus had undergone a takeover by International Airlines Group (IAG), a multinational airline holding company, raising concerns that this would dilute 'Irishness' which was such an intrinsic value of the brand. To combat this, they sought out a partnership with the Irish Rugby Football Union (IRFU) with the aim...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands