Marketing to Black consumers in the coming majority-minority US

Examines how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

Where to start

2020 has posed many questions around equity. Increased attention on the Black Lives Matter movement has called upon businesses to create inclusive and diverse environments for all people to thrive. Everyday Americans are standing up for themselves and their communities, using in-person protest and social media to increase awareness and promote change.

According to US research commissioned for this WARC Guide from Wunderman...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands