Executive Summary
In June 2018, Frontier launched Jurassic World Evolution in partnership with Universal, giving players the chance to run their own Jurassic World.
The brief was to deliver an integrated launch campaign to drive awareness and boost game sales globally. Because of its reach and targeting capabilities, YouTube was at the heart of the campaign, spanning 16 markets and fronted by Jeff Goldblum.
In a crowded space, understanding the game's audience was vital. We used a host of data signals to build behavioural subsets - from Console Gamers to those interested in dinosaurs - and tailored the creative to...