APCL: Filled by Palsy

APCL, an NGO, trained cerebral palsy patients in Portugal to become certified public accountants (CPAs) that help the Portuguese with their taxes in exchange for a donation to APCL.

Campaign Details

Brand: Associação de Paralisia Cerebral de Lisboa (APCL)Idea: HavasCountry: Portugal

Why is This Work Relevant for Creative Strategy?

The strategy of the campaign was a success because of the way it used a common habit of the Portuguese - hiring accountants to do their taxes - to create a solution for the lack of donations to NGOs like APCL.

How?

By training the cerebral palsy patients to become certified CPAs, that help the Portuguese with their taxes in exchange for their donation to APCL.

Turning for the first time tax donations into a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands