Campaign details
Agency: Wunderman PragueCountry: Czech Republic
Background
Why are people going on vacation? To go to the sea? Entertainment? Nature? None of these...but for the food!
According to opinion polls, most tourists really love to discover local cuisine during their vacation. Fischer - the biggest travel agency in Czech - understands travel appetites of its customers very well.
Objectives
We know from polls that people love to enjoy food during their travel. Our challenge was to confirm to what extent this phenomenon is the key motivation in spending money on a vacation. The client set our...