Agency: Shift
Objectives
The business objective of the program was to re-energize and scale the existing Citigold client referral platform to make it a significant channel for acquiring Citigold clients.
The team took an audacious target of 15% contribution to total Citigold acquisition for the entire Asia business.
The task was two-fold:
- Increase the number of referrals from existing Citigold clients
- Motivate and prepare our front line staff , the Citigold Relationship Managers, to actively engage with customers
We needed something that was flexible enough to appeal to HNW clients across 15 cultures as diverse as Poland and the...