Campaign details
Brand: Croatia Osiguranje Insurance CompanyAdvertiser: Croatia Osiguranje Insurance CompanyAgency: Bruketa&Zinic&Grey/Brigada and Millenium promocijaCountry: Croatia
Campaign summary
Together with Adris, Croatia Osiguranje Insurance Company, Brigada and Milleniumpromocija, we organised a historical exhibition in a tunnel bellow Zagreb to mark the 133th anniversary of Croatia osiguranje Insurance Company. We were engaging the citizens to take an active part on an everyday basis and change the physical layout of the exhibition by adding their own historical accounts posting them on the social media with the hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory). Throughout 7 weeks we used digital...