Executive summary
This is the story of how effective brand design helped transition Dalston Cola – a niche hand-made and London-centric soda brand born in 2013 – into The Dalston's Soda Co – a real contender within the UK carbonates market, able to challenge both its mainstream and premium competitors by pioneering a new 'craft soda' sub-category.
At its heart is an understanding of how design can help turn vision into reality. From a business perspective, the brand's metamorphosis involved both emotional upheaval and financial risk: the Dalston's brand was built around its hand-made claim, but to achieve any significant...