Campaign details
Brand: Miscarriage AssociationLead agency: MRM//McCann London
Campaign Overview
Around a quarter of pregnancies end in miscarriage. Friends and family often can't find the right words - or any at all.
The challenge? Help people to acknowledge a brief life lost and boost support.
Strategy
Albeit tragic, miscarriage is an important life event, but many woman feel it has gone unnoticed or will be forgotten.
The Miscarriage Association also had an acknowledgement issue despite existing to offer help at a tough time.
The campaign needed to find words for those who couldn't, while raising awareness of...