Darling Nigeria: Find Your Beautiful

Darling, a hair extensions brand, re-launched its brand in Nigeria by creating an influencer-led campaign and redesigning its packaging.

Background

Darling is a hair extensions brand available on the African continent. It however lacked a coherent identity. In Nigeria, it was viewed as an old "Mummy" brand with little innovation, known by some but not loved for anything in particular. As a result of this Darling re-launched in Nigeria with new and innovative products as well as a dramatic overhaul in brand and pack imagery.Our biggest challenge was to drive reappraisal of the Darling brand by promoting their new range of hair extensions and to also have the brand known as the most youthful and dynamic brand...

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