DesignThinkers: Speak the Truth

RGD DesignThinkers Conference, the annual Canadian conference for visual communicators, used the theme ‘Speak the Truth’ to improve attendance and website traffic.

Campaign details

Advertisers: DesignThinkersBrand: DesignThinkersAgency: Zulu Alpha KiloCountry: Canada

Campaign Summary

This year, the theme for the RGD's DesignThinkers conference is representative of how many designers approach their craft: bold and without apology. 'Speak the Truth' is a concept we created that focuses on exposing the truths behind design, in a humorous, relevant, and sometimes provocative manner. More often than not, truth is black and white – the conference materials we created follow suit. For the leading video short, we featured prominent and well-known designers hooked up to a polygraph lie-detector machine, answering...

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