Campaign details
Agency: TracyLockeCountry: United Kingdom
Background
Although an iconic boxed chocolate brand, Ferrero Rocher was increasingly seen by consumers as a habitual Christmas gift. To add to the challenge, research showed preferences were shifting towards their main competitor, Lindt Lindor Truffles – whereas in reality, Ferrero Rocher performed better in blind taste tests.
Consumers had forgotten what it was about the product that was different: a combination of delicious layers that provide a unique taste experience.
Our task was to get the brand back on consumers' radars as an indulgent and luxurious choice, all year round....