Gordon's Gin

Gordon’s, a gin brand by Diageo, used historical cues of its past advertisements to redesign its bottle, representing continued trust in the brand to encourage sales in the UK.

Design consultancy: Design BridgeAdvertiser: Diageo

Executive Summary

Helping a great British icon reign in gin once again

In 2016 Gin was booming.

A new cohort of premium players entered the market contributing to major category growth.

As a longstanding premium mainstream player, Gordon's needed to ensure it could ride the wave of popularity and stand out proudly in an increasingly complex market.

It needed to appeal to the incoming cohort of younger legal purchase age gin drinkers.

Design Bridge undertook an integrated 2D & 3D redesign of Gordon's London Dry (for GB) and Export (rest of world)...

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