Heart Foundation Australia: Australia's Worst Serial Killer

Heart Foundation Australia, a charity, highlighted the "criminal" behind Australia's biggest killer, heart disease, calling on the government to invest in the prevention of heart disease and on Australians to assess their own levels of risk.

Executive Summary

The Heart Foundation "Serial Killer' campaign aimed to cut through Australians' dangerous complacency about our most prolific killer, one that strikes 51 times every day, killing 18,500 Australians each year.1 Highlighting the 'criminal' behind Australia's biggest killer, heart disease, the campaign called on the Government to invest in the prevention of heart disease and on Australians to take steps to assess their own levels of risk.

The campaign was dramatically successful. Within the first 7 days, the Government agreed to fund life-saving Heart Health Checks for Australians at risk of heart disease, something the...

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