Huawei: The Huawei Snapys

Huawei, a telecommunications brand, created the 'From Snap to Shoot' campaign in Ireland to promote the Huawei P9 and its mission to reinvent smartphone photography.

Campaign details

Agency: ConnectorCountry: Ireland

Background

At the outset, Huawei was a brand with minimal awareness and a name that Irish people could not pronounce. The brand was associated with modems and cheap smartphones, so definitely not cool or premium. Huawei smartphones were largely ignored in phone shops across Ireland and made almost invisible by the dominance of the iPhone, Samsung and Sony.

'From Snap to Shoot' was a campaign created to promote the Huawei P9 and its mission to reinvent smartphone photography.

We created an awards platform for Huawei to connect with Irish consumers passionate about...

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