Lloyds Bank Manchester

Lloyds Bank, a banking brand, reformulated its branch strategy in Manchester by launching a new flagship store with an innovative customer experience to increase store visits in the UK.

Design consultancy: M Worldwide Advertiser: Lloyds Banking Group

Executive Summary

Retail banks the world over are rethinking branch strategies in response to the rise of online banking. Lloyds Bank and M Worldwide have thought of everything that a branch can offer for a totally new flagship concept in Manchester.

The results are testament to the flagship's effectiveness for customers in terms of service levels, design, overall experience, and ultimately helping Manchester prosper. What's even more remarkable is that this was accomplished with virtually no additional marketing support.

Highlights include:

  • Net Promoter Scores perform +24% better than comparable...

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