Campaign details
Agency: Leo BurnettCountry: Malaysia
Summary Statement
1 outdoor digital billboard.
1 social media tool.
Thousands of free talents.
Triple the sales.
Campaign Strategy
McCafe serves a wide variety of western coffee, and it's one of the only places to get great espresso coffee 24 hours a day.
However, McCafe is a relatively new brand in Malaysia, and isn't top of mind as a coffee destination amongst Malaysians.
We needed to find a way to show Malaysians that McCafe had great coffee at great prices. And because it's affordable and opens 24-hours a day, you could...