Mondelez International Pakistan: Say It With Cadbury

Cadbury Dairy Milk, a chocolate brand, partnered with e-commerce brand TCS Sentiments to launch personalised chocolate bars around Valentine's Day in Pakistan.

Campaign details

Agency: Starcom Country: Pakistan

Summary Statement

Over the years, Cadbury Dairy Milk has established itself as a brand that spreads love and happiness and has incorporated "Kuch Meetha Hoja sweet) in its overall messaging to better resonate with its consumer segments.

Chocolates are one of the common gifts for Valentine's Day making it a relevant occasion for us. With the campaign "Say It With Cadbury", we ' the consumers' mind as a brand that cherishes special moments by bringing people together in a touching way to fill their lives with true happin

Campaign Strategy

Chocolate...

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