Suas: When you can read everything, it changes everything

Suas Ireland, a non-profit organisation, increased support for vulnerable children in Ireland by launching a story told from two perspectives through a two-sided newspaper ad.

Campaign details

Agency: In the Company of HuskiesCountry: Ireland

Summary

This campaign shows how when you use a different approach, you can get a different result.

Donations and trust in charities were declining in Ireland, yet thanks to an innovative print campaign, Suas managed to win the hearts and pockets of the Irish public.

Suas is an Irish literacy charity working with children from the most disadvantaged communities. Suas volunteers provide one-to-one literacy mentoring to children, helping them to develop the tools to break generational cycles of poverty and disadvantage. Childhood illiteracy is linked to early school...

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