Coca-Cola BR: Coke and the Chinese food battle

Coca-Cola, a soft drinks brand, encouraged orders of its drink on the China in Box delivery service in Brazil, by launching voting polls on social media and targeted messages for food delivery app users.

Campaign details

Brand: Coca-Cola BRLead Agency: WMcCann / Ogilvy /DavidRegion: LATAM

Objective

The campaign objective was to generate consumer engagement through an interactive promotion capable of generate sales impact and increase Coca-Cola incidence in China in Box delivery orders.

China in Box is the biggest Chinese food player in Brazil and a strategic local key account. iFood is the largest delivery app and their business is growing at a rapid pace, fueled by consumer´s increased need for convenience.

The challenge was to create a differentiated campaign with multiples partners to gain relevance in a market...

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