Campaign details
Brand: KnorrAdvertiser: Digitas LiquoriceCountry: South Africa
Strategy
Objective
For years, Knorr has built a strong customer loyalty by becoming the tried-and-trusted source of delivering quick and delicious meal ideas to an ever-growing audience hunting for smart dinner inspiration. In current time, consumers are bombarded by daily distractions and notifications, overwhelming them with information, and with minimal attention on mealtime and being health conscious.
With a new brand purpose that is moving Knorr into a more modern and progressive territory, Knorr, a strong believer of the power of mealtimes and bringing families together, was...