Campaign details
Brand: P/SLead Agency: Mindshare VietnamRegion: APAC
Objective
Kids don't enjoy brushing. It appears like the most daunting task for them in the day and they always try to skip their night brushing.
Target Audience
As result, 85% of Vietnamese children suffer from tooth cavity.
So, how can we inculcate the habit of brushing twice a day among Vietnamese kids?
Creative Strategy
Researchers say, it takes 21 days to form a new habit. To change their behavior, we must make brushing a fun activity for 21 days, that they would be looking forward to....