Macmillan Cancer Support: A truly sector-leading approach to insight management

Macmillan Cancer Support, a charity, created an online synthesis of evidence that draws on a range of data to provide better insights on people living with cancer for its staff in the UK.

Campaign details

Brand: Macmillan Cancer SupportCountry: UK

Synopsis

Macmillan Cancer Support has a clear vision, we want to help everyone with cancer live life as fully as they can by providing physical, financial and emotional support to everyone who needs it. This need is increasing; 2.5 million people are currently living with cancer in the UK and this figure is expected to reach 4 million by 2030. Understanding the numbers, needs and experiences of people living with cancer is vital for Macmillan to provide the support people need, in the way that they want.

Our challenge

Macmillan's...

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