Public Health England’s Be Clear on Cancer Campaign

Public Health England (PHE), the government agency, was able to uncover fresh insights in the UK that can be applied to any cancer charity or organisation.

Campaign details

Brand: Public Health EnglandAgency: FlamingoCountry: UK

Synopsis

Social research is all about finding ways to change people's behaviour for the better. To do that, we need a deep understanding of the people we're trying to help. How do we do this when we already have lots of information, but need a new way of looking at it?

This was the challenge presented to us by Public Health England (PHE), which is an executive government agency tasked with improving the nation's health and well-being. It does this through England-wide campaigns on subjects ranging from...

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