Campaign details
Agency: Giants & GentlemenAdvertiser: Mac's Convenience Stores Inc.Category: Matching Message to Medium
Section I — Case Parameters
Business Results Period (Consecutive Months): 2012 – 2016Start of Advertising/Communication Effort: May 2, 2016Base Period as a Benchmark: 2012 – 2015Geographic Area: Canada, English only.Budget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Brainfreeze™ . We were up against a behemoth. 7-11's Slurpee is so iconic, that the brand trademarked a...