ITV: Britain Get Talking

ITV, a television channel, in collaboration with mental health charities Mind and Young Minds, created a mental health awareness campaign in the UK.

What was the Scale of the Challenge You Faced?

The TV Landscape has changed

One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes? Over the last decade the TV landscape has shifted dramatically. The global streaming services - Netflix, Amazon and Apple - are pouring previously unimaginable amounts of money into new productions and changing the way people watch TV. In 2019 alone, Netflix spent a whopping $15bn on content. More than ITV's entire market capitalisation.

With a new CEO - Dame Carolyn McCall...

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