The Stroke Association: A stroke of insight

The Stroke Association, a UK charity, increased awareness in the UK by launching an online suite of creative work based on the stories of stroke survivors.

Executive summary

In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives.

Overshadowed by emotive and well-funded causes such as cancer, stroke felt invisible and irrelevant, so the plight of survivors lacked a place in the public concern. But the reality is very different - one stroke occurs every 5 minutes in the UK and its impact can be devastating; two thirds leave hospital with a lifechanging disability. For the public, the story stops here, but for survivors, it's just the start of a long, arduous, lonely reality. That's where our...

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