Agency: Leo Burnett Malaysia
Summary Statement
1 outdoor digital billboard. 1 social media tool. Thousands of free talents. Triple the sales.
Campaign Strategy
McCafé serves a wide variety of western coffee, and it's one of the only places to get great espresso coffee 24 hours a day.
However, McCafé is a relatively new brand in Malaysia, and isn't top of mind as a coffee destination amongst Malaysians.
We needed to find a way to show Malaysians that McCafé had great coffee at great prices. And because it's affordable and opens 24-hours a day, you could enjoy it anytime! We...