Campaign details
Advertiser: SamsungBrand: SamsungAgency: Guns or KnivesCountry: Ireland
Background
It was time for Samsung to launch its new flagship handset, the Galaxy S9. The brand, knowing the importance of innovation in content creation, focussed almost entirely on developing its camera technology. The S9 was able to do a combination of things never before seen on a single device; It could shoot footage at 960 frames per second, allowing it to capture video that could be played in Super Slo-mo. The lens was wider than previous models, meaning it could take in more...