mytaxi: jazz cab

Mytaxi, a taxi service, increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival based on GPS data from its taxis.

Campaign details

Advertiser: BMW Group and Daimler AGBrand: mytaxiAgency: Guns or KnivesCountry: Ireland

Background

The main priority for mytaxi's business in Q4 of 2018 was their expansion in Cork as passenger demand was growing. A challenge and consideration they faced was that in most regional cities there is passenger affiliation to local taxi firms.

There was another problem, and it was in the name of the festival. There was already a clear primary sponsor and it's challenging to drive awareness behind another brand. Guinness is not only a long-established brand but were internationally...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands