Paxman Scalp Cooling System

Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.

Design consultancy: The Engine RoomAdvertiser: Paxman Coolers

This award entry submission relates to a brand development project for Paxman Coolers Ltd. Founded in 1999, Paxman Coolers Ltd (Paxman) design and manufacture the Paxman Scalp Cooling System - a hair loss prevention system for cancer patients undergoing chemotherapy.

Hair loss is consistently ranked as one of the most feared and common side effects of chemotherapy treatment and often people will refuse it because they do not want to lose their hair. The damage that chemotherapy causes to the hair follicle can be alleviated by using scalp cooling treatment,...

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