Creative 100 for 2020: The world's most creative campaigns and companies – Summary of results

The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.
  • Burger King had a stellar 2019 in terms of creativity – the fast food brand created the top ranked campaign (The Whopper Detour), was the overall top brand, and its owner company, Restaurant Brands International, also took the top advertiser spot.
  • Creativity for accessibility is a key feature of the top 10 campaigns, with Xbox’s Changing the Game, Huawei’s StorySign, and IKEA’s ThisAbles, all using creativity to improve accessibility for disabled people.
  • McCann New York bettered its 5th place last year to top the table in the 2020 rankings, while BBDO Worldwide was again ranked the top creative agency network...

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