HSBC: Navigator 2019

HSBC, a banking brand, developed a strategic global campaign that leveraged Kantar research to drive behaviour change among target audiences through multiple channels.

Introducing HSBC's flagship research

Navigator, HSBC's global survey gauges business sentiment and expectations from 9,131 decision-makers in 35 markets. It helps businesses capitalise on new opportunities and make informed decisions for the future.

HSBC with FTI Consulting, Grey and PHD developed a strategic global campaign that leveraged Kantar research to drive behaviour change among target audiences through a multi-channel campaign.

The research field was co-developed to ensure that results could be activated across multiple platforms. Findings were segmented across each target audience, including niche demographics, to ensure cut-through and resonance.

This was a truly integrated and audience-led approach that successfully...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands