Microsoft Middle East and Africa: Age of AI

Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.

AI is the conversation to own - but how?

It's no longer just tech companies talking about AI. Whether it's conversations around the possibilities of AI, the dangers or the ethics, everyone is caught up in the buzz of AI.

The question is - how do you control the conversation against so much background noise?

With AI forming one of its key business verticals, owning the AI conversation is a business imperative for Microsoft Middle East and Africa.

In fact, AI is a key point of conversation for 80 percent of business executives in the region. For Microsoft to remain...

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