Why is this Campaign Worthy of an Award
George Enescu Festival is one of the most respected classical music festivals in Europe and one of the most exclusive. A festival well known for sales records and tickets sold out in a matter of hours. Samsung believes in Doing what you can't, so we decided to bring the festival to everyone in Romania with the help of technology and dARe by Samsung - a locally developed app which successfully unlocks art and culture experiences.
Therefore, we went to the only place where all Romanians meet the famous national composer...