Campaign details
Brand: SkinnyBrand owner: Spark NZLead agencies: PHD New Zealand, Colenso BBDOContributing agencies: Drum, Platform 29Country: New ZealandIndustry: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth influencersBudget: 1 -3 million
Executive summary
2018 was make or break for New Zealand telco brand Skinny. With customer numbers stagnating, we needed to attract a wider, more profitable customer to secure Skinny's future.
Our strategy convinced them to leverage their low-cost roots to...