SlimFast Advanced Vitality

SlimFast, a dietary supplement brand, increased category sales and brand penetration in the UK by launching a new packaging design featuring brightly coloured pouches.

Design consultancy: Costen CreativeAdvertiser: SlimFast UK

Executive Summary of Achievements

SlimFast has developed an advanced range to spearhead incremental innovation in meal replacements - helping consumers 'feel good' on the inside and out. Using scientifically advanced ingredients known to improve wellbeing, boost energy and metabolism, SlimFast Advanced Vitality is fortified with the vital macro and micro nutrients needed for losing weight.

Launched in spring 201 7, the pack design has been instrumental to the success of this new product launch for the SlimFast business and the weight management category as a whole, inspiring overweight and obese people...

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