Executive Summary
In their relentless drive for customers the gambling brands have resorted to screaming offers and promotions at people. It's annoying and misses the point.
TAB hit gold with the realization that gambling isn't really about winning money, so relying on monetary offers and promotions would only get them so far. Winning in gambling required a deeper connection.
Head vs Heart didn't shout, it asked a very simple question instead – how will you bet?
Challenge, Objectives & Strategy
Betting is big in Australia
Aussies love to gamble. Based on per capita spending, we are the most prolific gamblers...