Agency: George P. Johnson, China
Challenge
Tencent has played a big role in shaping China's internet landscape as well as influencing its culture and mindset; from the way consumers pay, to the content that entertains them. In recent years, UP brings together developers and media for talks and insights with Tencent experts and a first look at Tencent's latest products. Tencent aims to push harder in 2018 to cultivate and influence a positive creative culture that will spark a cultural elevation in the internet entertainment industry. Hence, coining the term 新文创...